A Grocery Doppio Webinar

State of Digital Grocery Performance: H1, 2024

Grocery Doppio

Barry Clogan

Chief Product Evangelist

Grocery Doppio

Doug Baker

VP Industry Relations

Grocery Doppio

Gaurav Pant

Chief Insights Officer

In partnership with

Thursday, July 25, 2024 | 12 PM ET

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Incisiv’s Grocery Doppio platform benchmarks the digital performance of grocers on a monthly basis. The first half digital performance report, to be released in July, will serve as the foundation for this session.

Join Grocery Doppio, FMI, and Wynshop for a walkthrough of the key insights from the first half of the year in digital grocery. In this session, we will detail key data points around the performance of the grocery industry for the first half of the year and will highlight significant trends, including:

  • H1 digital grocers sales were $60.8 billion accounting for 13.3% of overall sales.
  • Third-party sales have gone down. H1 third-party sales were down 18.2% compared to H1'23.
  • Households using GLP-1 have reduced their grocery spend by 11% with snacks and confectionery being the biggest loser - a 52% reduction.
  • 69% of grocery sales were digitally influenced with digital coupons being the top digital influence driver.
  • Even though the price increases have reduced, the average digital basket size has gone down in Q2 2024 compared to the last quarter.

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