Retail Media
Marketing
Year Founded:
2017
About

Firework is the world's leading video commerce and engagement platform built for brands. Leveraging interactive short video, digital showroom, and game-changing one-to-one live shopping solutions, Firework empowers the world's most dynamic and exciting grocers, retailers, consumer brands, and publishers to build engaging video experiences on their owned and operated digital properties and across channels at a global scale. Firework enables organizations to bring new levels of authenticity and connection to online video experiences, speaking to digital natives in the language they understand fully—and taking control of their own customer data. The company employs over 300 professionals across 38 countries and has raised over $235 million in capital to date.

Leadership team:

Vincent Yang, CEO and Co-Founder
Jerry Luk, President and Co-Founder
Rick Zhuang, CTO

Client Base:
Beachwaver, Olaplex, Beyond Yoga, The Fresh Market, GAP, Anker, Who What Wear, Stolen Stores, Natori, Agenla Caglia, Heinz and AmericanGirl
Key Differentiators:

Firework's pioneering solutions, AI innovations, and collaborative endeavors have positioned the company as a driving force in the e-commerce revolution. Firework’s visionary approach to retail and e-commerce technology help customers stand out in a crowded marketplace and provide immersive digital shopping experiences that convert and delight.