Retail media networks are crucial for business scalability and maximizing ad returns. The key to a successful retail media strategy is customer retention, outreach to untapped audiences, and optimization of different marketing channels. The different components of RMNs across offline and online channels will differentiate the retailer from others and fuel sales.

AI adoption significantly influences the grocery industry, offering opportunities to improve supply chain transparency, minimize food waste, and enhance online shopping experiences. Despite heavy investment by major players like Walmart and Amazon, regional and independent grocers struggle to match their resources. This article examines how AI is being integrated into the grocery sector, with insights gathered from notable conferences like CES, NRF, and FMI held in 2024.