Grocers need to drive sales by strategically balancing customer retention strategies and discounting strategies. This will boost sales and not erode margins in an inflationary environment.
Kroger's Q4 results show an increase in their sales of 6% more than in the same quarter last year. Kroger's increased digital engagement is a result of their program "Accelerate with digital" and an increased focus on lowering prices while personalizing and increasing promotions for their customers.
Major retailers like Walmart, Kroger, Amazon, Target, Ahold Delhaize, and Costco strategically invest in AI, enhancing the shopper experience through tools like AI-powered assistants, personalized recommendations, and transformative self-checkout technologies.