Uncover key 2023 digital grocery trends, AI impacts, and shopper behaviors in Grocery Doppio's detailed report

This report delves into a comprehensive analysis of shoppers' omnichannel shopping behaviors, preferences, and the challenges faced by them.

Grocers are offering more discounts while shoppers are interested in more value, with price as the most important factor in their purchase decision. % of digital sales have gone marginally down while % of in-store sales have marginally gone up.

H1 grocery sales were $458 billion, up 3.8% compared to H1 '23. Digital sales at $61 billion were up 2.4% compared to H1 '23. Prices are high, even as price increases have reduced, and the average digital shopper baskets have dropped.

Prepared food sales have risen, with 63% of grocers noting an increase over the past six months, and 69% of them view their prepared food options as a competitive differentiator. The primary drivers of these purchases are convenience and cost.

In Q1 2024, grocery sales remained strong at $230 billion, with digital sales increasing to $31.4 billion and 72% of grocers reporting improved inventory performance compared to the same period last year. Larger retailers, in particular, have seen better inventory availability.

81% of grocers prioritize personalization for competitiveness, yet 92% of shoppers find their grocery shopping experience lacking in personalization compared to their overall digital experience.

Digital sales were flat in January. Overall sales continue to be robust and third party sales fulfillment follow the same trend line at around 15%.

Digital sales increased in December. 69% of all grocery sales were digitally influenced. Third party delivery apps held steady, pickup improved.

Digital sales were ~$11 billion in October 2023. Third-party platform sales dipped below 16% for the second time this year. Average digital grocery baskets dipped in October 2023.

Digital sales hold steady. Basket sizes up by 12% in Q3 over Q2 but items in basket reduced. Third-party spending fell to an all time low.

Kroger's first quarter performance saw increased sales owing to profitable revenue, efficient delivery solutions, improved margins in brand performance, and personalized promotions for digitally engaged households.

The retailer reported increased sales due to its investment in membership models and e-commerce capabilities.

Digital grocery is recapturing customers’ hearts, minds, and wallets.

Uncover essential strategies for grocers navigating the increasingly shopper-centric future, from the surge in digital sales to unlocking the potential of omnichannel shoppers.

Kroger's third-quarter sales hit $34 billion, driven by the "Leading with Fresh" initiative, certifying 2,053 stores and emphasizing fresh produce. Digital engagement rose by 13%, with 69% of 2023 grocery sales digitally influenced. Kroger adapted its full-year sales projection to a range of 0.6% to 1%, demonstrating strategic flexibility.

On average, omnichannel grocery shoppers spend 1.5x more than their single-channel counterparts.

Discover the traits that set grocery leaders apart from the crowd and which dynamic omnichannel grocers are setting the pace for excellence.