Prepared food sales have risen, with 63% of grocers noting an increase over the past six months, and 69% of them view their prepared food options as a competitive differentiator. The primary drivers of these purchases are convenience and cost.


Doppio Market Flash: Prepared Food Trends (Apr '24)

  • 69% of grocers say their prepared food options are a differentiator against the competition.
  • 81% of shoppers said restaurant apps are easier to order from that grocer apps.
  • 9+ trips per month for a loyal prepared food shopper.

State of Digital Grocery: April 2024 Digital Performance Synopsis

  • $76.1 billion in grocery sales in Apr 2024.
  • $10 billion in digital grocery sales in Apr 2024.
  • $165.4 average digital grocery basket size in Apr 2024.
  • 71% of shoppers expect household budgets to be tight over the next 3 months.


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