Prepared food sales have risen, with 63% of grocers noting an increase over the past six months, and 69% of them view their prepared food options as a competitive differentiator. The primary drivers of these purchases are convenience and cost.
Table of Content
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/625fa7f0037c3413eeb22dd8_key%20takeaway.png)
Doppio Market Flash: Prepared Food Trends (Apr '24)
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/663a584f1c8604e01957d5e4_Monthly%20Performance%20Scorecard%20Apr%202024_Page_2.jpg)
- 69% of grocers say their prepared food options are a differentiator against the competition.
- 81% of shoppers said restaurant apps are easier to order from that grocer apps.
- 9+ trips per month for a loyal prepared food shopper.
State of Digital Grocery: April 2024 Digital Performance Synopsis
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/663b6e234a1c17b71ebe37ea_Monthly%20Performance%20Scorecard%20Apr%202024_Page_3.jpg)
- $76.1 billion in grocery sales in Apr 2024.
- $10 billion in digital grocery sales in Apr 2024.
- $165.4 average digital grocery basket size in Apr 2024.
- 71% of shoppers expect household budgets to be tight over the next 3 months.
Methodology
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/663a586a6876f400be816234_Monthly%20Performance%20Scorecard%20Apr%202024_Page_7.jpg)
This is an excerpt from the report. To download the full report, fill in your details below.