Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Digital sales were 14.7% of overall grocery sales in January 2023. While digital sales were marginally better in Jan'23 compared to Jan'22, its contribution to the overall grocery sales dipped slightly.
Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
February 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
Offering unique and tailored experiences to customers, or ‘personalization,’ is a critical capability that will separate the leaders from the laggards. This article looks at four key benefits of personalization in the digital grocery industry.
2022 was a tremulous year in grocery, with acquisitions, labor struggles, changing shopper demand, digital disruption, and more altering the competitive landscape. Look back at 2022 and benchmark your evolution against your peers.
Grocery Doppio reports that digital sales created the $30 billion mark ($30.2 billion) in Q3, representing a 14.4% increase over Q2’s performance. On the surface, this rise in overall digital grocery value suggests that consumers are relying on digital for a larger percentage of their grocery shopping needs.
While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.
Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
Now that consumers have completely accepted online grocery shopping, brands have to up their game to meet consumer expectations and retain loyalty. This article brings to fore five major industry players that are leveraging customer data to enhance customer experience.
Like any strategy, Micro-Fulfillment Centers also come with their own set of challenges, which are often overlooked. Here, we bring some of the biggest challenges that grocery retailers face while expanding their micro-fulfillment potential.
Micro-Fulfillment Centers can take advantage of automation to bring down both picking time and fulfillment costs. Here, we bring you six of the largest companies that are emerging as game-changers in this space.
As grocers increasingly shift their focus toward improving digital execution, we shed light on the six benefits of third-party delivery that are enabling grocers to gain a competitive edge in the market.