Collection

Digital Profitability

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Research Report

State of Digital Grocery Marketing: Unlocking Private Brand Growth

Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.
Research Report

State of Digital Grocery: The Media Monetization Opportunity

Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Research Report

State of Digital Grocery: Growth at the Cost of Profitability

Incisiv and Wynshop partnered to assess the performance of the online business for US-based grocery retailers. The analysis was conducted between April 2021 - June 2021.
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Performance Scorecard

August 2023: State of Digital Grocery Performance Scorecard

Overall sales were flat, digital was up marginally. Average basket sizes were down to $166 post the July bump. Fewer grocers believe they need third-party platforms to succeed in digital.
Performance Scorecard

July 2023: State of Digital Grocery Performance Scorecard

Digital sales were nearly $10 billion, witnessing a 6.1% YoY growth. Basket sizes were up as shoppers ordered more items with large grocers. Third-party sales witnessed a decline of 22% YoY.
Performance Scorecard

H1 2023: State of Digital Grocery Performance Scorecard

Digital sales in Q2 ($29.5 billion) declined slightly compared to Q1 results ($29.9 billion). Delivery sales are on the rise again. Orders were nearly evenly split between pickup and delivery in Q2, indicating a renewed interest in the convenience of home delivery.
Performance Scorecard

May 2023: State of Digital Grocery Performance Scorecard

Digital sales in May 2023 were nearly $10.0 billion. Digital sales in April 2023 were $9.9 billion. While digital sales witnessed a 19.8% YoY growth, they remained flat this year with only 1.1% MoM growth.
Performance Scorecard

Q1 2023: State of Digital Grocery Performance Scorecard

Q1 2023 digital sales at $29.9 billion accounted for 13.9% of overall grocery sales. The share of digital sales witnessed a slight dip of 0.9% in Q1 2023 compared to Q1 2022.
Performance Scorecard

February 2023: State of Digital Grocery Performance Scorecard

February 2023 digital sales at $9.8 billion accounted for 13.8% of overall grocery sales. Digital sales saw a marginal growth of 2.1% in February 2023, compared to February 2022.
Performance Scorecard

January 2023: State of Digital Grocery Performance Scorecard

Digital sales were 14.7% of overall grocery sales in January 2023. While digital sales were marginally better in Jan'23 compared to Jan'22, its contribution to the overall grocery sales dipped slightly.
Performance Scorecard

December 2022: State of Digital Grocery Performance Scorecard

Digital sales were 16.7% of overall grocery sales in December 2022. Digital grocery sales slightly grew by 4.8% in December 2022, compared to November 2022.
Performance Scorecard

2022 Performance Scorecard: State of Digital Grocery

Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Performance Scorecard

November 2022: State of Digital Grocery Performance Scorecard

Digital sales were 17.1% of overall grocery sales in November 2022. Digital grocery sales significantly grew by 24.6% in November 2022, compared to October 2022.
Performance Scorecard

October 2022: State of Digital Grocery Performance Scorecard

Digital sales were 14.9% of overall grocery sales in October 2022. Digital sales significantly grew by 12.4% in October 2022, compared to September 2022.
Performance Scorecard

Q3 2022: State of Digital Grocery Performance Scorecard

Digital sales improved this quarter. Digital grocery sales grew by 14.4% in Q3 2022 compared to Q2 2022. Q3 2022 digital sales at $30.2 billion accounted for 13.4% of overall grocery sales.
Performance Scorecard

August 2022: State of Digital Grocery Performance Scorecard

Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.
Performance Scorecard

July 2022: State of Digital Grocery Performance Scorecard

Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.
Performance Scorecard

June 2022: State of Digital Grocery Performance Scorecard

Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.
Performance Scorecard

May 2022: State of Digital Grocery Performance Scorecard

Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
Performance Scorecard

April 2022: State of Digital Grocery Performance Scorecard

March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
Performance Scorecard

March 2022: State of Digital Grocery Performance Scorecard

March 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
Performance Scorecard

February 2022: State of Digital Grocery Performance Scorecard

February 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.
Performance Scorecard

H1 2022: State of Digital Grocery Performance Scorecard

Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
Article

5 Trail-blazing Energy Disruptors

Energy cost management allows grocers to optimize profits while achieving a harmonious balance between profitability and sustainability. By exploring innovative approaches and adopting cutting-edge techniques, grocers can leverage energy efficiency to enhance their bottom line while minimizing their environmental impact.
Article

6 Challenges of Private Label in Digital Grocery

While private label offers numerous benefits for retailers in the digital grocery realm, they also come with their fair share of challenges. This article explores the challenges private label faces in digital grocery, shedding light on the key hurdles and offering insights into overcoming them.
Article

Strategic Fulfillment: Paving the Path to Online Profitability

Discover the key to grocers' digital success, prioritizing strategic fulfillment. Propel your digital sales by embracing strategic fulfillment, leveraging data-driven insights, adopting AI, and focusing on customer-centricity. Reshape your online presence and unlock profitability in the dynamic digital landscape with our exclusive insights.
Article

Embracing Private Labels in Digital Grocery: The Benefits Unveiled

Private labels offer higher profit margins than national brands, giving grocers increased control over pricing, production costs, and packaging. This article explores the benefits of private label in the digital grocery realm, highlighting how they provide a competitive edge to grocery retailers and enhance the shopping experience for consumers.
Article

Inflation Is Slowly Eroding Brand Loyalty

As prices continue to rise, consumers are becoming less brand loyal and increasingly open to trying new products, presenting an opportunity for savvy grocers.
Article

Private Brand Success Requires a Digital Marketing Revamp

Private brands are key to modern grocers’ growth strategies. Ongoing success, however, requires an overhaul of traditional digital marketing approaches.
Article

4 Benefits of Personalization in Digital Grocery Industry

Offering unique and tailored experiences to customers, or ‘personalization,’ is a critical capability that will separate the leaders from the laggards. This article looks at four key benefits of personalization in the digital grocery industry.
Article

5 Ways Innovative Packaging Can Help Unlock Digital Growth

By addressing critical gaps in package design, grocers can reduce their carbon footprint and environmental harm while increasing sales.
Article

Private Versus National Brands: Grocers’ Big Balancing Act

As grocers continue to grow their private brand offerings and digital marketing approaches, they must be careful not to alienate their long-standing relationships with national brands.
Article

Ahold Delhaize Strides Toward Digital Profitability in 2025

The global grocery giant has made it an enterprise-wide goal to reach digital profitability by 2025. Uncover the ongoing investment helping it reach its lofty objective.
Article

Private Brand Performance Leaves Grocers Unsatisfied

In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.
Article

The Inside Scoop on Digital Basket Size Increases

Average digital basket size is soaring, up nearly 40% year-over-year in January. Find out what is driving this massive increase.
Article

2022: Digital Grocery Year in Review

2022 was a tremulous year in grocery, with acquisitions, labor struggles, changing shopper demand, digital disruption, and more altering the competitive landscape. Look back at 2022 and benchmark your evolution against your peers.
Article

Digital Grocery Order Value Soars

Grocery Doppio reports that digital sales created the $30 billion mark ($30.2 billion) in Q3, representing a 14.4% increase over Q2’s performance. On the surface, this rise in overall digital grocery value suggests that consumers are relying on digital for a larger percentage of their grocery shopping needs.
Article

Is Media Monetization the Key to Replacing Lost Margin?

While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.
Article

5 Challenges faced by Grocers while Leveraging Consumer Data

Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
Article

5 Biggest Digital Grocery Industry Players in Category Management

There are many grocers in the industry who have created a benchmark with effective digital category management. Here, we bring you some of these massive digital grocery industry players.
Article

5 Major Players Acing Consumer Data Space in Digital Grocery

Now that consumers have completely accepted online grocery shopping, brands have to up their game to meet consumer expectations and retain loyalty. This article brings to fore five major industry players that are leveraging customer data to enhance customer experience.
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5 Benefits of Leveraging Consumer Data in Digital Grocery

This boom in online grocery shopping enables grocers to collect a large pool of consumer data, which they can use to understand their needs and expectations while ensuring profitability and loyalty.
Article

5 Challenges Faced by Digital Grocers in Category Management

To stay competitive, grocers need to take category management to a whole new level. Here are some of the challenges that grocers face in category management.
Article

6 Benefits of Category Management in the Digital Grocery Industry

Here, in this article, we explore some of the key benefits of category management in the digital grocery industry.
Article

5 Largest Third-Party Delivery Providers that are Empowering Grocers

In this article, we bring some of these largest third-party delivery providers that are empowering companies in their pursuit of navigating this digital disruption.
Article

6 Challenges Faced by Grocers while Expanding their Micro-Fulfillment Potential

Like any strategy, Micro-Fulfillment Centers also come with their own set of challenges, which are often overlooked. Here, we bring some of the biggest challenges that grocery retailers face while expanding their micro-fulfillment potential.
Article

6 Largest Companies that are Changing the Game with Micro-Fulfillment Centers

Micro-Fulfillment Centers can take advantage of automation to bring down both picking time and fulfillment costs. Here, we bring you six of the largest companies that are emerging as game-changers in this space.
Article

Profitability Remains a Concern among Grocers Despite the Boom in Digital Sales

Digital growth has come at the cost of profitability. With digital projected to rise to 20% of overall sales by 2025, grocers will need to focus their attention on improving their digital execution.
Article

6 Benefits of Third-Party Delivery in Online Grocery Shopping

As grocers increasingly shift their focus toward improving digital execution, we shed light on the six benefits of third-party delivery that are enabling grocers to gain a competitive edge in the market.