Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.
Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Incisiv and Wynshop partnered to assess the performance of the online business for US-based grocery retailers. The analysis was conducted between April 2021 - June 2021.
Overall sales were flat, digital was up marginally. Average basket sizes were down to $166 post the July bump. Fewer grocers believe they need third-party platforms to succeed in digital.
Digital sales were nearly $10 billion, witnessing a 6.1% YoY growth. Basket sizes were up as shoppers ordered more items with large grocers. Third-party sales witnessed a decline of 22% YoY.
Digital sales in Q2 ($29.5 billion) declined slightly compared to Q1 results ($29.9 billion). Delivery sales are on the rise again. Orders were nearly evenly split between pickup and delivery in Q2, indicating a renewed interest in the convenience of home delivery.
Digital sales in May 2023 were nearly $10.0 billion. Digital sales in April 2023 were $9.9 billion. While digital sales witnessed a 19.8% YoY growth, they remained flat this year with only 1.1% MoM growth.
Q1 2023 digital sales at $29.9 billion accounted for 13.9% of overall grocery sales. The share of digital sales witnessed a slight dip of 0.9% in Q1 2023 compared to Q1 2022.
February 2023 digital sales at $9.8 billion accounted for 13.8% of overall grocery sales. Digital sales saw a marginal growth of 2.1% in February 2023, compared to February 2022.
Digital sales were 14.7% of overall grocery sales in January 2023. While digital sales were marginally better in Jan'23 compared to Jan'22, its contribution to the overall grocery sales dipped slightly.
Digital sales were 16.7% of overall grocery sales in December 2022. Digital grocery sales slightly grew by 4.8% in December 2022, compared to November 2022.
Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Digital sales were 17.1% of overall grocery sales in November 2022. Digital grocery sales significantly grew by 24.6% in November 2022, compared to October 2022.
Digital sales were 14.9% of overall grocery sales in October 2022. Digital sales significantly grew by 12.4% in October 2022, compared to September 2022.
Digital sales improved this quarter. Digital grocery sales grew by 14.4% in Q3 2022 compared to Q2 2022. Q3 2022 digital sales at $30.2 billion accounted for 13.4% of overall grocery sales.
Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.
Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.
Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.
Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
March 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
February 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.
Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
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