Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.

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Key Insights



With slim margins on national brands and consumers in constant pursuit of savings, grocers are turning to private brands as an alternative to traditional offerings and an avenue to reinvention in the market. Successful private brands allow grocers to meet customer demand and improve their market position while increasing profits.

Private brands present an overwhelming business opportunity if leveraged to their full potential, but only 38% of grocers are currently satisfied with their private brand performance. Seventy-seven percent of grocers plan to increase their private brand SKU count sold online this year, and they must improve their private brand digital marketing efforts if they are going to grow their market share.

Grocer Doppio’s “State of Digital Grocery Marketing: Unlocking Private Brand Growth” report explores current digital marketing efforts and provides insight into how grocers can increase private brand performance. Download the free report and benchmark your efforts against your peers and discover how to take your private brand digital marketing efforts to the next level.

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