Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.