Collection

Customer Engagement

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Executive Perspective

Personalizing the Meridian of Technology and Human Sentiment: An Interview with CEO BIRDZI, Shekar Raman

Shekar Raman, the founder of Birdzi, offers valuable insights on personalizing the shopping experience. By delving into individual shopper characteristics, grocers have a deeper understanding of demand and can generate actionable insights.
Research Report

Annual Digital Maturity Benchmark

Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
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Article

The Future of AI in Loyalty: Enriching Experiential Customer Experiences

This article will delve into the legacy of old loyalty programs. With the evolving customer landscape, loyalty programs have to become more experiential to capture customers' engagement and fuel sales through loyalty programs.
Article

How Industry Titans Are Integrating Retail Media

For grocers, retail media is a crucial tool to connect with customers and actively elevate sales. Within the fiercely competitive arena, the realm of media monetization is thriving, evidenced by prominent grocery retailers either establishing an in-house media network or entrusting this responsibility to external retail partners. This article takes a deep dive into the tactics that key grocery sector participants embrace, shedding light on their investment directions and strategic choices.
Article

Retail Media Networks: Enhancing Brand Visibility and Customer Engagement in the Digital Age

Retail media networks connect channels, helping brands showcase products and engage customers using data-driven strategies. They enhance brand visibility and require seamless integration and cross-functional collaboration for success.
Article

Grocer's Smart Cart: Elevating the Customer Experience and Driving Efficiency

The rise of omnichannel experiences is transforming how grocery shoppers perceive in-store experiences. With retailers embracing technology and the demand for mixed formats that provide instant gratification, the integration of smart carts has gained significant traction. These versatile smart carts allow shoppers to conveniently select items in-store, enjoy frictionless checkouts, and even contribute to optimizing staff resources. Despite the potential benefits, grocers have reservations. This article delves into a comprehensive exploration of the obstacles grocers face and offers practical solutions to address these concerns head-on.
Article

AI-Powered Personalization: Unlocking the Potential of Omnichannel Sales

Grocery Doppio hosted the second day of its AI in Grocery virtual event, which hosted seasoned industry leaders that deep-dived into the nuances of personalization and its impact on the changing demographics of shoppers. The advancement of artificial intelligence has moved shoppers' expectations from the traditional ecosystem of a monotonous in-store journey towards a digital omnichannel ecosystem of search, recommendations, and substitutions.
Article

5 Challenges of Personalization in the Digital Grocery Industry

While the benefits of personalization are many, seamless execution can be tricky. This article looks at some of the challenges digital grocers face while instituting a personalization initiative.
Article

4 Benefits of Personalization in Digital Grocery Industry

Offering unique and tailored experiences to customers, or ā€˜personalization,ā€™ is a critical capability that will separate the leaders from the laggards. This article looks at four key benefits of personalization in the digital grocery industry.
Article

4 Challenges of Channel Optimization in the Digital Grocery Industry

To fully reap the benefits of channel optimization, grocers also need to cross many hurdles in the path. In this article, we look at some of the biggest challenges faced by grocery retailers.
Article

5 Benefits of Channel Optimization in the Digital Grocery Industry

Channel optimization has been thrust to the forefront as grocers keep up with the changing customer expectations and overall behavior. In this article, we explore some of the benefits of channel optimization in the digital grocery industry.
Article

Krogerā€™s Curation Efforts Help It Stand Out in the Crowd

The grocer connects with shoppers through curated shopping lists tailored around special events. Find out how Kroger creates memorable experiences for consumers through the innovative presentation of its assortment.
Article

Grocery 2030: Insiders Predict the Industry's Long-Term Future

We asked a group of grocery insiders and thought leaders their opinions on what the industry will look like in the next decade.
Article

Differentiation Critical to Winning in Crowded Market

Find out how leading grocers like Kroger, Whole Foods, and Sprouts Farmers Market create a one-of-a-kind experience that builds meaningful shopper loyalty.
Article

Instacart Ads Manager Gets an Enhanced Ad Buying Experience

North America's leading grocery tech company, Instacart, has launched an improved ad buying experience through the company's self-service interface, Ads Manager.
Article

Kroger Expands to the Greater Detroit Area

The CFC, which is run by the Ocado Group, will transform the customer experience in the greater Detroit area by utilizing cutting-edge robotics technology and innovative solutions.
Article

Loblaw, DoorDash Continue to Expand its On-Demand Grocery Delivery Services

Customers may now purchase groceries for delivery from more than 1,100 Loblaw banner shops, including LoblawsĀ®, Real Canadian SuperstoreĀ®, Shoppers Drug MartĀ®, ProvigoĀ®, Atlantic SuperstoreĀ®, and Maxi & CieĀ®, directly on the DoorDash Marketplace app.
Article

5 Challenges faced by Grocers while Leveraging Consumer Data

Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
Article

5 Benefits of Leveraging Consumer Data in Digital Grocery

This boom in online grocery shopping enables grocers to collect a large pool of consumer data, which they can use to understand their needs and expectations while ensuring profitability and loyalty.
Article

5 Challenges of Third-Party Delivery Faced by Grocery Retailers

Every good thing comes with its own set of hurdles, and third-party delivery solutions are no exception. Here, we bring you 5 challenges that grocers face as they embrace third-party delivery platforms.
Article

6 Largest Companies that are Changing the Game with Micro-Fulfillment Centers

Micro-Fulfillment Centers can take advantage of automation to bring down both picking time and fulfillment costs. Here, we bring you six of the largest companies that are emerging as game-changers in this space.
Article

Top 7 Trends Shaping the Future of Online Grocery Industry in 2022

With grocers working hard to keep up with the challenges, here are some of the top 7 trends that will shape the future of the grocery industry in 2022.