Shekar Raman, the founder of Birdzi, offers valuable insights on personalizing the shopping experience. By delving into individual shopper characteristics, grocers have a deeper understanding of demand and can generate actionable insights.
Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
This article will delve into the legacy of old loyalty programs. With the evolving customer landscape, loyalty programs have to become more experiential to capture customers' engagement and fuel sales through loyalty programs.
For grocers, retail media is a crucial tool to connect with customers and actively elevate sales. Within the fiercely competitive arena, the realm of media monetization is thriving, evidenced by prominent grocery retailers either establishing an in-house media network or entrusting this responsibility to external retail partners. This article takes a deep dive into the tactics that key grocery sector participants embrace, shedding light on their investment directions and strategic choices.
Retail media networks connect channels, helping brands showcase products and engage customers using data-driven strategies. They enhance brand visibility and require seamless integration and cross-functional collaboration for success.
The rise of omnichannel experiences is transforming how grocery shoppers perceive in-store experiences. With retailers embracing technology and the demand for mixed formats that provide instant gratification, the integration of smart carts has gained significant traction. These versatile smart carts allow shoppers to conveniently select items in-store, enjoy frictionless checkouts, and even contribute to optimizing staff resources. Despite the potential benefits, grocers have reservations. This article delves into a comprehensive exploration of the obstacles grocers face and offers practical solutions to address these concerns head-on.
Grocery Doppio hosted the second day of its AI in Grocery virtual event, which hosted seasoned industry leaders that deep-dived into the nuances of personalization and its impact on the changing demographics of shoppers. The advancement of artificial intelligence has moved shoppers' expectations from the traditional ecosystem of a monotonous in-store journey towards a digital omnichannel ecosystem of search, recommendations, and substitutions.
Offering unique and tailored experiences to customers, or ‘personalization,’ is a critical capability that will separate the leaders from the laggards. This article looks at four key benefits of personalization in the digital grocery industry.
Channel optimization has been thrust to the forefront as grocers keep up with the changing customer expectations and overall behavior. In this article, we explore some of the benefits of channel optimization in the digital grocery industry.
The grocer connects with shoppers through curated shopping lists tailored around special events. Find out how Kroger creates memorable experiences for consumers through the innovative presentation of its assortment.
Customers may now purchase groceries for delivery from more than 1,100 Loblaw banner shops, including Loblaws®, Real Canadian Superstore®, Shoppers Drug Mart®, Provigo®, Atlantic Superstore®, and Maxi & Cie®, directly on the DoorDash Marketplace app.
Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
Every good thing comes with its own set of hurdles, and third-party delivery solutions are no exception. Here, we bring you 5 challenges that grocers face as they embrace third-party delivery platforms.
Micro-Fulfillment Centers can take advantage of automation to bring down both picking time and fulfillment costs. Here, we bring you six of the largest companies that are emerging as game-changers in this space.