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Customer Engagement
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Executive Perspective
Personalizing the Meridian of Technology and Human Sentiment: An Interview with CEO BIRDZI, Shekar Raman
Shekar Raman, the founder of Birdzi, offers valuable insights on personalizing the shopping experience. By delving into individual shopper characteristics, grocers have a deeper understanding of demand and can generate actionable insights.
Neha Ghai
May 26, 2023
Research Report
Annual Digital Maturity Benchmark
Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
Incisiv Benchmarks
July 2, 2022
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Article
5 Challenges of Personalization in the Digital Grocery Industry
While the benefits of personalization are many, seamless execution can be tricky. This article looks at some of the challenges digital grocers face while instituting a personalization initiative.
Shalmali Prakash
March 29, 2023
Article
4 Benefits of Personalization in Digital Grocery Industry
Offering unique and tailored experiences to customers, or ‘personalization,’ is a critical capability that will separate the leaders from the laggards. This article looks at four key benefits of personalization in the digital grocery industry.
Shalmali Prakash
March 27, 2023
Article
4 Challenges of Channel Optimization in the Digital Grocery Industry
To fully reap the benefits of channel optimization, grocers also need to cross many hurdles in the path. In this article, we look at some of the biggest challenges faced by grocery retailers.
Shalmali Prakash
February 23, 2023
Article
5 Benefits of Channel Optimization in the Digital Grocery Industry
Channel optimization has been thrust to the forefront as grocers keep up with the changing customer expectations and overall behavior. In this article, we explore some of the benefits of channel optimization in the digital grocery industry.
Shalmali Prakash
February 22, 2023
Article
Kroger’s Curation Efforts Help It Stand Out in the Crowd
The grocer connects with shoppers through curated shopping lists tailored around special events. Find out how Kroger creates memorable experiences for consumers through the innovative presentation of its assortment.
Tim Denman
February 15, 2023
Article
Grocery 2030: Insiders Predict the Industry's Long-Term Future
We asked a group of grocery insiders and thought leaders their opinions on what the industry will look like in the next decade.
Tim Denman
February 2, 2023
Article
Differentiation Critical to Winning in Crowded Market
Find out how leading grocers like Kroger, Whole Foods, and Sprouts Farmers Market create a one-of-a-kind experience that builds meaningful shopper loyalty.
Tim Denman
February 1, 2023
Article
Instacart Ads Manager Gets an Enhanced Ad Buying Experience
North America's leading grocery tech company, Instacart, has launched an improved ad buying experience through the company's self-service interface, Ads Manager.
Ria Bhatia
October 19, 2022
Article
Kroger Expands to the Greater Detroit Area
The CFC, which is run by the Ocado Group, will transform the customer experience in the greater Detroit area by utilizing cutting-edge robotics technology and innovative solutions.
Shalmali Prakash
October 18, 2022
Article
Loblaw, DoorDash Continue to Expand its On-Demand Grocery Delivery Services
Customers may now purchase groceries for delivery from more than 1,100 Loblaw banner shops, including Loblaws®, Real Canadian Superstore®, Shoppers Drug Mart®, Provigo®, Atlantic Superstore®, and Maxi & Cie®, directly on the DoorDash Marketplace app.
Shalmali Prakash
October 11, 2022
Article
5 Challenges faced by Grocers while Leveraging Consumer Data
Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
Shalmali Prakash
September 23, 2022
Article
5 Benefits of Leveraging Consumer Data in Digital Grocery
This boom in online grocery shopping enables grocers to collect a large pool of consumer data, which they can use to understand their needs and expectations while ensuring profitability and loyalty.
Ria Bhatia
August 31, 2022
Article
5 Challenges of Third-Party Delivery Faced by Grocery Retailers
Every good thing comes with its own set of hurdles, and third-party delivery solutions are no exception. Here, we bring you 5 challenges that grocers face as they embrace third-party delivery platforms.
Shalmali Prakash
June 28, 2022
Article
6 Largest Companies that are Changing the Game with Micro-Fulfillment Centers
Micro-Fulfillment Centers can take advantage of automation to bring down both picking time and fulfillment costs. Here, we bring you six of the largest companies that are emerging as game-changers in this space.
Shalmali Prakash
July 2, 2022
Article
Top 7 Trends Shaping the Future of Online Grocery Industry in 2022
With grocers working hard to keep up with the challenges, here are some of the top 7 trends that will shape the future of the grocery industry in 2022.
Dave Weinand
July 5, 2022
