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Digital Marketing

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Article

Private Versus National Brands: Grocers’ Big Balancing Act

As grocers continue to grow their private brand offerings and digital marketing approaches, they must be careful not to alienate their long-standing relationships with national brands.
Article

Private Brand Performance Leaves Grocers Unsatisfied

In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.
Article

BJ’s Wholesale Club Announces its Retail Media Program

The Eastern United States' leading membership warehouse club operator, BJ's Wholesale Club, has announced the introduction of its retail media program, BJ's Media Edge™.