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Digital Marketing
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Article
Digital Grocery Continues Slow Burn Growth
Digital grocery is recapturing customers’ hearts, minds, and wallets.
Tim Denman
April 11, 2024
Article
Private Versus National Brands: Grocers’ Big Balancing Act
As grocers continue to grow their private brand offerings and digital marketing approaches, they must be careful not to alienate their long-standing relationships with national brands.
Tim Denman
March 2, 2023
Article
Private Brand Performance Leaves Grocers Unsatisfied
In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.
Tim Denman
February 22, 2023
Article
BJ’s Wholesale Club Announces its Retail Media Program
The Eastern United States' leading membership warehouse club operator, BJ's Wholesale Club, has announced the introduction of its retail media program, BJ's Media Edgeâ„¢.
Ria Bhatia
December 1, 2022
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