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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Ad Manager
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Article
Navigating Challenges in Retail Media Networks
The rise of retail media networks (RMNs) is transforming digital advertising in retail, with a projected $45 billion investment by 2023. However, challenges include integrating diverse data sources, standardizing data for precise targeting, inconsistent campaign reporting, escalating competition for ad space, and talent scarcity.
Neha Ghai
August 17, 2023
Article
Retail Media Networks: Enhancing Brand Visibility and Customer Engagement in the Digital Age
Retail media networks connect channels, helping brands showcase products and engage customers using data-driven strategies. They enhance brand visibility and require seamless integration and cross-functional collaboration for success.
Neha Ghai
August 14, 2023
Article
Instacart Ads Manager Gets an Enhanced Ad Buying Experience
North America's leading grocery tech company, Instacart, has launched an improved ad buying experience through the company's self-service interface, Ads Manager.
Ria Bhatia
October 19, 2022
