Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
Offering unique and tailored experiences to customers, or ‘personalization,’ is a critical capability that will separate the leaders from the laggards. This article looks at four key benefits of personalization in the digital grocery industry.
2022 was a tremulous year in grocery, with acquisitions, labor struggles, changing shopper demand, digital disruption, and more altering the competitive landscape. Look back at 2022 and benchmark your evolution against your peers.
Grocery Doppio reports that digital sales created the $30 billion mark ($30.2 billion) in Q3, representing a 14.4% increase over Q2’s performance. On the surface, this rise in overall digital grocery value suggests that consumers are relying on digital for a larger percentage of their grocery shopping needs.
While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.
Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
Now that consumers have completely accepted online grocery shopping, brands have to up their game to meet consumer expectations and retain loyalty. This article brings to fore five major industry players that are leveraging customer data to enhance customer experience.
Every good thing comes with its own set of hurdles, and third-party delivery solutions are no exception. Here, we bring you 5 challenges that grocers face as they embrace third-party delivery platforms.