Digital sales were ~$11 billion in October 2023. Third-party platform sales dipped below 16% for the second time this year. Average digital grocery baskets dipped in October 2023.


Grocery Technology Spending: Holiday Outlook

  • 78% of shoppers said they will shop a mix of digital channels and stores during the holidays.
  • 53% of shoppers say they anticipate ordering for delivery, pickup and shopping in-store within the same week during the holidays.
  • 83% of shoppers will visit a grocer's digital site / app / presence during the holiday season.

State of Digital Grocery: October 2023 Digital Performance Summary

  • $11 billion in total digital grocery sales in October 2023.
  • +8.2% increase in pickup sales over September 2023.
  • +1.2% increase in price / item in October 2023 compared to September 2023.
  • -1.8% decrease in basket size for third-parties.


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