Digital sales were ~$11 billion in October 2023. Third-party platform sales dipped below 16% for the second time this year. Average digital grocery baskets dipped in October 2023.
Table of Content
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Grocery Technology Spending: Holiday Outlook
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/654a6eccb42f9b4802a42ed1_Digital%20Grocery%20Performance%20Scorecard_%20Oct%202023_Page_2.jpg)
- 78% of shoppers said they will shop a mix of digital channels and stores during the holidays.
- 53% of shoppers say they anticipate ordering for delivery, pickup and shopping in-store within the same week during the holidays.
- 83% of shoppers will visit a grocer's digital site / app / presence during the holiday season.
State of Digital Grocery: October 2023 Digital Performance Summary
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/654a6f1ac475b0f6d7265ee7_Digital%20Grocery%20Performance%20Scorecard_%20Oct%202023_Page_3.jpg)
- $11 billion in total digital grocery sales in October 2023.
- +8.2% increase in pickup sales over September 2023.
- +1.2% increase in price / item in October 2023 compared to September 2023.
- -1.8% decrease in basket size for third-parties.
Methodology
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