Digital sales increased in December. 69% of all grocery sales were digitally influenced. Third party delivery apps held steady, pickup improved.


State of Digital Grocery: Shopper Update (Dec-Jan)

  • 57% of grocers expect a better 2024 than 2023
  • 83% of shoppers are focused on savings heading into 2024 and will look for discounts / promotions
  • 86% of shoppers plan to shop both in-store and on via digital channels in 2024
  • 67% of shoppers have health and fitness resolutions and plan to shop healthier foods in 2024

State of Digital Grocery: December 2023 Digital Performance Summary

  • 12.6% of all grocery sales were digital in Dec 2023
  • +4.1% increase in average basket size in Dec 2023 compared to Nov 2023
  • 14.9% of all digital sales were through third-party apps

State of Digital Grocery in 2023

  • $926 billion total grocery sales in 2023
  • 13.1% of all grocery sales were digital
  • $281 million margin loss by the industry on their digital grocery business compared to $298 million in 2022


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