Collection

Digital Maturity

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Research Report

Annual Digital Maturity Benchmark

Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
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Performance Scorecard

December 2022: State of Digital Grocery Performance Scorecard

Digital sales were 16.7% of overall grocery sales in December 2022. Digital grocery sales slightly grew by 4.8% in December 2022, compared to November 2022.
Performance Scorecard

2022 Performance Scorecard: State of Digital Grocery

Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Performance Scorecard

November 2022: State of Digital Grocery Performance Scorecard

Digital sales were 17.1% of overall grocery sales in November 2022. Digital grocery sales significantly grew by 24.6% in November 2022, compared to October 2022.
Performance Scorecard

October 2022: State of Digital Grocery Performance Scorecard

Digital sales were 14.9% of overall grocery sales in October 2022. Digital sales significantly grew by 12.4% in October 2022, compared to September 2022.
Performance Scorecard

Q3 2022: State of Digital Grocery Performance Scorecard

Digital sales improved this quarter. Digital grocery sales grew by 14.4% in Q3 2022 compared to Q2 2022. Q3 2022 digital sales at $30.2 billion accounted for 13.4% of overall grocery sales.
Performance Scorecard

August 2022: State of Digital Grocery Performance Scorecard

Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.
Performance Scorecard

July 2022: State of Digital Grocery Performance Scorecard

Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.
Performance Scorecard

June 2022: State of Digital Grocery Performance Scorecard

Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.
Performance Scorecard

May 2022: State of Digital Grocery Performance Scorecard

Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
Performance Scorecard

April 2022: State of Digital Grocery Performance Scorecard

March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
Performance Scorecard

March 2022: State of Digital Grocery Performance Scorecard

March 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
Performance Scorecard

February 2022: State of Digital Grocery Performance Scorecard

February 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.
Performance Scorecard

H1 2022: State of Digital Grocery Performance Scorecard

Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
Article

Digital Grocery Continues Slow Burn Growth

Digital grocery is recapturing customers’ hearts, minds, and wallets.
Article

Why Are Small Grocers Leading the Digital Delivery Charge?

Small grocers are outpacing large grocers in the percentage of digital orders fulfilled via delivery. Why?
Article

Industry Thought Leaders Opine on Grocery 2023

Grocery Doppio spoke to a select group of grocery insiders and asked them what 2023 has in store for the evolving industry. Read their expert predictions for the coming year.
Article

6 Benefits of Category Management in the Digital Grocery Industry

Here, in this article, we explore some of the key benefits of category management in the digital grocery industry.