Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
Digital sales were 16.7% of overall grocery sales in December 2022. Digital grocery sales slightly grew by 4.8% in December 2022, compared to November 2022.
Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Digital sales were 17.1% of overall grocery sales in November 2022. Digital grocery sales significantly grew by 24.6% in November 2022, compared to October 2022.
Digital sales were 14.9% of overall grocery sales in October 2022. Digital sales significantly grew by 12.4% in October 2022, compared to September 2022.
Digital sales improved this quarter. Digital grocery sales grew by 14.4% in Q3 2022 compared to Q2 2022. Q3 2022 digital sales at $30.2 billion accounted for 13.4% of overall grocery sales.
Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.
Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.
Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.
Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
February 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
January 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.
Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
2022 was a tremulous year in grocery, with acquisitions, labor struggles, changing shopper demand, digital disruption, and more altering the competitive landscape. Look back at 2022 and benchmark your evolution against your peers.
Grocery Doppio spoke to a select group of grocery insiders and asked them what 2023 has in store for the evolving industry. Read their expert predictions for the coming year.