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Article
Five Disruptors Shaping the Future of Retail Media
The retail media industry is surging, offering grocers a substantial boost in media monetization. Investing in this sector is now a strategic necessity for staying competitive. The featured companies are instrumental in assisting grocers, enhancing their ROI through retail media.
Neha Ghai
September 5, 2023
Article
Navigating Challenges in Retail Media Networks
The rise of retail media networks (RMNs) is transforming digital advertising in retail, with a projected $45 billion investment by 2023. However, challenges include integrating diverse data sources, standardizing data for precise targeting, inconsistent campaign reporting, escalating competition for ad space, and talent scarcity.
Neha Ghai
August 17, 2023
Article
4 Challenges of In-Store Media Networks in Digital Grocery
Leveraging media networks in physical stores has been a staple for a while now. However, it is also critical to understand the challenges that come along with it. This can help better prepare the grocers before investing in in-store media networks.
Shalmali Prakash
April 27, 2023
