Private brands are booming in the competitive grocery landscape, driven by post-pandemic shifts in consumer preferences. Key factors include economic challenges, with 70% of consumers experimenting and 50% intending to continue favoring private labels in 2024. Pricing (85%) and promotions (48%) are significant drivers, and the emphasis on sustainability adds to the appeal. Despite their potential, only 38% of grocers are satisfied with their private brand performance.

Costco’s often imitated but rarely duplicated approach sets it apart from the crowd and makes it one of the most competitive companies across multiple industries.