The rise of retail media networks (RMNs) is transforming digital advertising in retail, with a projected $45 billion investment by 2023. However, challenges include integrating diverse data sources, standardizing data for precise targeting, inconsistent campaign reporting, escalating competition for ad space, and talent scarcity.
Retail media networks connect channels, helping brands showcase products and engage customers using data-driven strategies. They enhance brand visibility and require seamless integration and cross-functional collaboration for success.
While private label offers numerous benefits for retailers in the digital grocery realm, they also come with their fair share of challenges. This article explores the challenges private label faces in digital grocery, shedding light on the key hurdles and offering insights into overcoming them.