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Article
How Leading Grocers like Walmart & Kroger are using Retail Media Network Strategies
Grocers see retail media as key to 2024 revenue, with Walmart, Kroger, Albertsons, and Target enhancing ad strategies and tech partnerships.
Neha Ghai
April 9, 2024
Article
Understanding Why Grocers Are Embracing Discounts
Discounting is a pivotal strategy for grocers as consumers are focused on savings and multi-buy deals, with inflation significantly affecting consumer power. Digital Transformation affects customer loyalty, and grocers are reshaping discounting strategies to acquire price-sensitive shoppers.
Neha Ghai
April 5, 2024
Article
Profit or Popularity, Grocers Discounting Dilemmas in 2024
Grocers need to drive sales by strategically balancing customer retention strategies and discounting strategies. This will boost sales and not erode margins in an inflationary environment.
Neha Ghai
April 4, 2024
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