About This Report

Grocery Doppio surveyed grocery executives to understand their personalization maturity, capability, challenges, and ideal state.

Grocery Shopping is Firmly Omnichannel

Grocery shopping has undergone a remarkable transformation over the last 48 months. Digital sales have grown 3x, and there is a shift away from a singular focus on e-commerce. The majority of grocery sales in 2023 were digitally influenced (discovery, inspiration, order, pick-up, wayfinding, coupons, etc.)

Shoppers want to navigate seamlessly between online and in-store environments, and grocers must meet their diverse needs and preferences at every step of the journey.

Key Takeaways

The times they are AI-changing. Grocers must adopt to the new artificial intelligence reality or be left in the dust.

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