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First-Party-Data
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Executive Perspective
Reinventing Data Management in the Grocery Industry: Insights from Stibo Systems CEO Adrian Carr
Explore how Stibo Systems is transforming grocery retail with innovative data management. CEO Adrian Carr shares their unique approach focusing on data acquisition, management, and sharing, enhancing customer experiences and addressing key industry challenges.
Neha Ghai
October 5, 2023
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Article
Navigating Challenges in Retail Media Networks
The rise of retail media networks (RMNs) is transforming digital advertising in retail, with a projected $45 billion investment by 2023. However, challenges include integrating diverse data sources, standardizing data for precise targeting, inconsistent campaign reporting, escalating competition for ad space, and talent scarcity.
Neha Ghai
August 17, 2023
Article
6 Advantages of Retail Media Networks: Unveiling New Opportunities for Brands and Retailers
Retail media networks revolutionize brand-consumer engagement, offering precise ad placement for strategic influence. Brands gain visibility, data insights, and ROI optimization, while retailers monetize media, leverage data, and establish partnerships. This dynamic interaction reshapes consumer experiences and drives revenue growth.
Neha Ghai
August 16, 2023
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