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Posts TaggedÂ
private label
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Article
Private Versus National Brands: Grocers’ Big Balancing Act
As grocers continue to grow their private brand offerings and digital marketing approaches, they must be careful not to alienate their long-standing relationships with national brands.
Tim Denman
March 2, 2023
Article
Private Brand Performance Leaves Grocers Unsatisfied
In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.
Tim Denman
February 22, 2023
Research Report
State of Digital Grocery Marketing: Unlocking Private Brand Growth
Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.
Incisiv Research
February 21, 2023
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