Posts Tagged 

private label

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Article

Private Versus National Brands: Grocers’ Big Balancing Act

As grocers continue to grow their private brand offerings and digital marketing approaches, they must be careful not to alienate their long-standing relationships with national brands.
Article

Private Brand Performance Leaves Grocers Unsatisfied

In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.
Research Report

State of Digital Grocery Marketing: Unlocking Private Brand Growth

Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.
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