As grocers continue to grow their private brand offerings and digital marketing approaches, they must be careful not to alienate their long-standing relationships with national brands.
In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.
Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.