Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.

While private label offers numerous benefits for retailers in the digital grocery realm, they also come with their fair share of challenges. This article explores the challenges private label faces in digital grocery, shedding light on the key hurdles and offering insights into overcoming them.

Private labels offer higher profit margins than national brands, giving grocers increased control over pricing, production costs, and packaging. This article explores the benefits of private label in the digital grocery realm, highlighting how they provide a competitive edge to grocery retailers and enhance the shopping experience for consumers.

As prices continue to rise, consumers are becoming less brand loyal and increasingly open to trying new products, presenting an opportunity for savvy grocers.

Private brands are key to modern grocers’ growth strategies. Ongoing success, however, requires an overhaul of traditional digital marketing approaches.

As grocers continue to grow their private brand offerings and digital marketing approaches, they must be careful not to alienate their long-standing relationships with national brands.

In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.