Collection

State of Digital Grocery Marketing: Unlocking Private Brand Growth

Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.

Incisiv Research

February 21, 2023

State of Digital Grocery: The Media Monetization Opportunity

Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.

Incisiv Research

September 20, 2022

Annual Digital Maturity Benchmark

Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.

Incisiv Benchmarks

July 2, 2022

State of Digital Grocery: Growth at the Cost of Profitability

Incisiv and Wynshop partnered to assess the performance of the online business for US-based grocery retailers. The analysis was conducted between April 2021 - June 2021.

Incisiv Research

July 4, 2022

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Fostering Loyalty: How Conversational AI Assistants Enrich the Customer Experience

Customer loyalty for the new-age consumer is data-driven, with options manifold. Kickstart your customer loyalty and close the loop with advanced conversational chatbots. Attune your chatbots to maximize your sales, augmenting the human resource to address complex queries.

Neha Ghai

May 4, 2023

Private Brand Success Requires a Digital Marketing Revamp

Private brands are key to modern grocers’ growth strategies. Ongoing success, however, requires an overhaul of traditional digital marketing approaches.

March 31, 2023

Ahold Delhaize Strides Toward Digital Profitability in 2025

The global grocery giant has made it an enterprise-wide goal to reach digital profitability by 2025. Uncover the ongoing investment helping it reach its lofty objective.

February 24, 2023

4 Challenges of Channel Optimization in the Digital Grocery Industry

To fully reap the benefits of channel optimization, grocers also need to cross many hurdles in the path. In this article, we look at some of the biggest challenges faced by grocery retailers.

Shalmali Prakash

February 23, 2023

5 Benefits of Channel Optimization in the Digital Grocery Industry

Channel optimization has been thrust to the forefront as grocers keep up with the changing customer expectations and overall behavior. In this article, we explore some of the benefits of channel optimization in the digital grocery industry.

Shalmali Prakash

February 22, 2023

Digital Grocery Order Value Soars

Grocery Doppio reports that digital sales created the $30 billion mark ($30.2 billion) in Q3, representing a 14.4% increase over Q2’s performance. On the surface, this rise in overall digital grocery value suggests that consumers are relying on digital for a larger percentage of their grocery shopping needs.

October 31, 2022

Is Media Monetization the Key to Replacing Lost Margin?

While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.