Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
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Channel optimization has been thrust to the forefront as grocers keep up with the changing customer expectations and overall behavior. In this article, we explore some of the benefits of channel optimization in the digital grocery industry.
Grocery Doppio reports that digital sales created the $30 billion mark ($30.2 billion) in Q3, representing a 14.4% increase over Q2’s performance. On the surface, this rise in overall digital grocery value suggests that consumers are relying on digital for a larger percentage of their grocery shopping needs.
While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.