Q1 2023 digital sales at $29.9 billion accounted for 13.9% of overall grocery sales. The share of digital sales witnessed a slight dip of 0.9% in Q1 2023 compared to Q1 2022.


Feeling the pinch: Shopper Sentiment Update (March)

  • 63% of shoppers are actively looking for deals when they shop (Mar '23)
  • 73% of shoppers have shopped a private label grocery brand since Jan 2023
  • 31% of grocers offers SNAP benefits while shopping online

Digital Performance Summary: Q1 2023

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from Q1 2023
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Fulfillment Methods, and Average Basket Size, among others

Key Findings

Online Orders Vs In-Store Purchases

  • Digital sales were 13.9% of overall grocery sales in Q1 2023.
  • Store sales were 86.1% of the total grocery sales in Q1 2023.
  • Digital sales contribution slightly decreased by 0.9% in Q1 2023, compared to Q1 2022.
  • Digital sales in Q1 2023 were $29.9 billion.
  • Digital sales in Q1 2022 were $30.5 billion.
  • Digital sales saw a marginal dip of nearly 2% in Q1 2023, compared to Q1 2022.  


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