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Performance Scorecard

State of Digital Grocery Performance Scorecard: August 2022

Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.
Performance Scorecard

State of Digital Grocery Performance Scorecard: July 2022

Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.
Performance Scorecard

State of Digital Grocery Performance Scorecard: June 2022

Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.
Performance Scorecard

State of Digital Grocery Performance Scorecard: May 2022

Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
Performance Scorecard

State of Digital Grocery Performance Scorecard: April 2022

March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
Performance Scorecard

State of Digital Grocery Performance Scorecard: March 2022

February 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
Performance Scorecard

State of Digital Grocery Performance Scorecard: February 2022

January 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.
Performance Scorecard

State of Digital Grocery Performance Scorecard: H1 2022

Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.