February 2023 digital sales at $9.8 billion accounted for 13.8% of overall grocery sales. Digital sales saw a marginal growth of 2.1% in February 2023, compared to February 2022.

 

State of Artificial Intelligence (AI) in Grocery

  • 67% of grocers say they've had senior level meetings where they've discussed ChatGPT
  • 13% of grocers will spend non-budgeted funds exploring AI solutions in 2023
  • 13X increase in deployment of AI capabilities in 2025 compared to 2022
 

Digital Performance Summary: February 2023

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from February 2023
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Key Takeaways

Digital Sales Vs Store Sales

  • Digital sales were 13.8% of overall grocery sales in February 2023
  • Store sales were 86.2% of the total grocery sales in February 2023
  • Digital sales in February 2023 were $9.8 billion
  • Digital sales in February 2022 were $9.6 billion
  • Digital sales saw a marginal growth of 2.1% in February 2023, compared to February 2022

Online Sales Across Digital Channels

  • Third-party sales accounted for 18.3% of all digital grocery sales in February 2023
  • Sales through grocer apps were 5.9% of all digital grocery sales in February 2023
  • Grocer websites are the primary contributor to total digital grocery sales at 75.8% in February 2023
  • February 2023 third-party sales at $1.8 billion were 18.3% of all digital grocery sales
  • February 2022 third-party sales at $2.7 billion were 28.4% of all digital grocery sales
  • Share of third-party sales dipped by 10.1% in February 2023 compared to February 2022
 

Methodology

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