In Q1 2024, grocery sales remained strong at $230 billion, with digital sales increasing to $31.4 billion and 72% of grocers reporting improved inventory performance compared to the same period last year. Larger retailers, in particular, have seen better inventory availability.


State of Digital Profitability: Improved, Yet Unprofitable

  • 89% of grocers are dissatisfied with the profitability of their eCommerce / digital business
  • -13 cents average margin loss/order in Q1 2024
  • 86% of grocers have identified picking efficiency should be improved to boost profitability

State of Digital Grocery: Q1 2024 Digital Performance Summary

  • Digital grocery sales are up by 5.2% year-over-year growth(Q1 '24 vs Q1 '23)
  • Average digital grocery basket size in Q1 2024 has increased to $177.2 due to price and volume
  • 72% of grocers reported better inventory performance in Q1 2024 than in Q1 2023


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