Digital sales were flat in January. Overall sales continue to be robust and third party sales fulfillment follow the same trend line at around 15%.

 

State of Digital Grocery: Shopper Update (Dec-Jan)

  • +13% average projected increase in Retail Media revenue in 2024
  • 87% believe AI will help them improve in pricing and inventory management
  • 91% of shoppers say they get too many ads online
 

State of Digital Grocery: January 2024 Digital Performance Summary

  • $76.5 billion in grocery sales in Jan 2024
  • 13.8% of all January 2024 grocery sales were digital
  • +3 additional items in basket in Jan '24 compared to Jan '23
 

Methodology

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