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Retail Media Network
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Article
3 Major Players Leveraging In-Store Media Networks in Digital Grocery
While the popularity of online retail media networks soared during the pandemic, in-store media network opportunities have returned at scale as well. This article looks at how some of the key players, like Walmart, Kroger, and Ahold Delhaize, are leveraging in-store media networks.
Shalmali Prakash
April 28, 2023
Article
4 Challenges of In-Store Media Networks in Digital Grocery
Leveraging media networks in physical stores has been a staple for a while now. However, it is also critical to understand the challenges that come along with it. This can help better prepare the grocers before investing in in-store media networks.
Shalmali Prakash
April 27, 2023
Article
4 Benefits of In-Store Media Networks in Digital Grocery
Physical stores can greatly benefit from retail media networks by leveraging shopper behavior insight to command advertising dollars accordingly. This article brings you some of the key benefits of incorporating in-store media networks.
Shalmali Prakash
April 24, 2023
