81% of grocers prioritize personalization for competitiveness, yet 92% of shoppers find their grocery shopping experience lacking in personalization compared to their overall digital experience.
Table of Content
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Shopper and Grocer Survey: Personalization in Grocery (Mar '24)
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/65f14fd2195907eba1d59551_Feb%2024%20scorecard%201.png)
- 72% of grocers will increase their investment in personalization over the next 12 months
- 81% of grocers say personalization is very important or important for them to be competitive
- 86% of shoppers* expect a personalized digital shopping experience
State of Digital Grocery: February 2024 Digital Performance Summary
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- $73.2 billion in grocery sales in Feb 2024
- 13.4% of all February 2024 grocery sales were digital
- 63% of shoppers expect prices to be the same or increase over the next 3 months
Methodology
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/65f1502f85883e085995c188_Feb%2024%20scorecard%20methodology.png)
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