81% of grocers prioritize personalization for competitiveness, yet 92% of shoppers find their grocery shopping experience lacking in personalization compared to their overall digital experience.


Shopper and Grocer Survey: Personalization in Grocery (Mar '24)

  • 72% of grocers will increase their investment in personalization over the next 12 months
  • 81% of grocers say personalization is very important or important for them to be competitive
  • 86% of shoppers* expect a personalized digital shopping experience

State of Digital Grocery: February 2024 Digital Performance Summary

  • $73.2 billion in grocery sales in Feb 2024
  • 13.4% of all February 2024 grocery sales were digital
  • 63% of shoppers expect prices to be the same or increase over the next 3 months


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