The report highlights AI-powered personalization as a transformative but underutilized solution in grocery shopping, detailing how grocers must embrace it to stay competitive in the future.
81% of grocers prioritize personalization for competitiveness, yet 92% of shoppers find their grocery shopping experience lacking in personalization compared to their overall digital experience.
81% of grocers believe remaining competitive in 2024 is paramount, and personalization is a pivot to attract omnichannel shoppers. As grocers embrace personalization in 2024, 83% of shoppers emphasize savings, and 93% prefer tailored offers and promotions.