Private brand strategies need an overhaul. According to recent research by Grocery Doppio, less than 40% of grocers are satisfied with their private brand performance, and internal resources and budgets remain a significant barrier to success. To improve private brand sales, grocers must increase their digital marketing efforts, yet only 6% are increasing their private brand marketing budgets.

Join Grocery Doppio, Wynshop, and FMI for an informative webinar on the current state of private brand growth in the US grocery industry. During this webinar, our panelists will discuss the key challenges and opportunities facing grocers in growing their private brand business, including:

• The strategic importance of private brands.
• The role of digital marketing in driving private brand success.
• The need for a new marketing approach, and the barriers to effective digital marketing for private brands.
• How grocers can invest in more dedicated marketing resources to improve the quality of their private label digital marketing campaigns.