Headquartered in Goodlettsville, TN, Dollar General is one of the big supermarket players in the US, delivering goods to shoppers for more than 80 years now with annual revenue of $34.2 billion in 2021.

Table of Content

Incisiv Digital Performance Rank About Dollar General Financial Year 2021: Key Takeaways Current Quarterly Performance Digital Timeline
 

Incisiv Digital Performance Rank

Overall Rank: Challenger

‍Research & Discovery: Challenger

‍Online Ordering: Challenger

‍Fulfillment: Follower

‍Service: Challenger

 

About Dollar General

Headquartered in Goodlettsville, TN, Dollar General is one of the big supermarket players in the US, delivering goods to shoppers for more than 80 years now with annual revenue of $34.2 billion in 2021.

Number Of Stores- 18566

Number of States Covered- 47

Founded in- 1939

Industries: Consumer goods, e-commerce, retail, shopping

‍Source: Dollar General - US SEC Filings

Source: Dollar General - Crunchbase Company Profile & Funding

 

‍Financial Year 2021: Key Takeaways

  • Net sales of the year increased by 1.4% from 2020
  • In 2021, same-store sales decreased by 2.8% as compared with 2020
  • Our gross profit rate of the year decreased by 16 base points
  • The operating income of the company decreased by 9.4% to $3.22 billion as compared wi $3.55 billion in 2020
  • The effective income tax rate decreased to 21.7% in 2021 from 22 % in 2020
  • The inventory turnover was 4.4 times the last year

Source: Annual Reports - Dollargeneral

 

Digital Timeline

2021
  • In addition to continuing to expand their platform for bringing brand partners and their customers together to create even more value for each, Dollar General announced a collaboration with a third-party delivery service during 2021 that is now accessible in over 10,700 locations
  • Unveiled a new health Initiative to improve rural America's access to inexpensive healthcare items and, eventually, services
2020
  • “pOpshelf” was unveiled, a novel retail idea that applies some of the lessons from NCI in a format that is specialized and centered on categories including holiday and home décor, health and beauty, cleaning supplies for the house, and party and entertainment goods
  • Introduced self-checkout at more than 1,600 outlets, giving customers even more convenience
‍2019
  • Dollar General has launched “Fast Track”, an initiative aimed at further enhancing the convenience proposition and in-stock position as well as increasing labor productivity within the stores
  • Also, the company launched the self-checkout pilot in a select number of stores
2016
  • After the launch of its “In and Out” store format, the company stands out from other discount shops as well as convenience, drug, grocery, online, and mass merchant merchants due to its ability to offer very competitive prices in convenient locations and its simple "In and Out" shopping strategy

‍Source: Annual Reports - Dollargeneral