Headquartered in Brampton, Ontario, Loblaws is one of the big players in the grocery retail industry in Canada with annual revenue of $53,170 million in 2021.


Incisiv Digital Performance Rank

Overall Rank: Leader

Research & Discovery: Challenger

Online Ordering: Leader

Fulfillment: Leader

Service: Leader


About Loblaw

Headquartered in Brampton, Ontario, Loblaws is one of the big players in the grocery retail industry in Canada with annual revenue of $53,170 million in 2021.

Number of Stores in Canada: 2400

Number of Canadians Employed (Full- and Part-time): 1,90,000

Number of PC OptimumTM Members: 18 Million

Number of PC Financial® Mastercard® Cardholders: 3 Million

Number of Annual Customer Transactions: 1 billion+

Source: Who we are | Loblaw Companies Ltd.


Financial Year 2021: Key Takeaways

  • Total revenue of the year increased by $456 million or 0.9% in 2021, when compared to 2020
  • The eCommerce revenue of the company for the year was $3.1 billion
  • This year saw an increase of 200% in the total number of goods available online
  • This year witnessed a commendable growth of 170% in the revenue from Pharmacy services
  • The company launched 850 private label food products in 2021
  • The adjusted net earnings available to the common shareholders increased by 27.5% or $412 million, as compared to the previous year
  • The operating income of the company increased by 24.2% or $572 million from 2020
  • There was an increase of $741 million in the adjusted gross profit for the year 2021

Source: Loblaw Reports 2022 First Quarter Results


Digital Timeline

  • As front-store and prescription sales benefited from the relaxing of societal restrictions, and Pharmacy services continued to perform well, Drug Retail's results were robust and generated a margin increase in the quarter
  • Customers responded favorably to data-driven marketing promotions and PC OptimumTM loyalty program offerings, and food sales continued to benefit from higher-than-normal eat-at-home levels
  • The company's discount business did exceptionally well, with the No Frills® hard-discount banner leading the way. The market segment outperformed the Canadian conventional grocery sector but was harmed by the bargain shift
  • To accelerate the strategic growth areas of Everyday Digital Retail, Payments and Rewards, and Connected Healthcare, the company made significant investments
  • In 2021, the company's digital retail platform generated more than $3.1 billion in sales, increasing its selection of products to include food, pharmaceuticals, Joe Fresh, and market products
  • The company continues to develop the PC OptimumTM loyalty program, with rising digital interaction, more significant targeted offers, and an increased return on investment for campaigns, all of which tighten the loyalty loop and boost customer share of wallet
  • In 2021, the company rolled out tools, technology, and centralized services allowing the pharmacists to enhance performance in the delivery of care, and the Company saw over 172% of growth in pharmacy services revenue
  • This year, the company seeks to be the front door to healthcare in Canada, both in person through our network of more than 1,800 pharmacies and online through PC Health, by providing a seamless omnichannel health experience to Canadians
  • Also scaled e-commerce and gave customers more flexibility and choice than ever before, generating $2.8 billion(in Canadian dollars) in revenue from online sources
  • In 2019, the firm gave out over 1.6 million flu vaccines, established an online platform for the sale of medicinal cannabis across the country, and added 14 new beautyBOUTIQUETM locations, solidifying our position as the go-to destination for helping Canadians look and feel their best
  • The company's digital platforms generated over $1 billion in revenue for the first time in 2019 - nearly double that of the previous year. In addition, we opened our first standalone online grocery pick-up facility in the Greater Toronto Area, and we continued to expand our network of hub-and-spoke pick-up locations at transit hubs in key cities to augment our delivery collaboration with Instacart
  • In addition, the company developed standalone e-prescribing in around 350 pharmacies and invested in digital caregiver services, bolstering the sector's strength

Source: Financial reporting | Loblaw Companies Limited