Sprouts reports 19% sales growth in Q1 2025, driven by store expansion, private label gains, loyalty launch, and focus on health-conscious shoppers.

Table of Content

Q1 2025 Performance Strategic Initiatives Key Highlights Future Outlook

Sprouts Farmers Market kicked off 2025 with impressive results, fueled by a sharp focus on health-conscious consumers and attribute-led merchandising. As the U.S. food-at-home market continues to shift toward wellness, now a $290 billion opportunity, Sprouts is uniquely positioned to meet rising demand with differentiated products, new store expansion, and omnichannel innovation.

With 19% YoY sales growth, a 62% EPS increase, and an energized strategic roadmap, Sprouts continues to outperform peers by staying true to its mission: offering fresh, healthy food and a personalized shopping experience.

Executive Insight: Jack Sinclair, CEO

“We’re only beginning to unlock our potential. Our attribute-driven approach is resonating more than ever as health and wellness become a dominant force in food retail. With new stores, loyalty, and supply chain innovation, we’re building a resilient, customer-first business poised for long-term growth.”

— Jack Sinclair, CEO, Sprouts Farmers Market

 

Q1 2025 Financial Performance

Net Sales

$2.24 billion

Private Brand Contribution

24%of Sales

‍Digital Commerce Growth

‍28%YoY; 15% of total sales

New Stores

3 opened (443 total in 24 states)

Year-over-Year Growth 

19% (up $353 million from Q1 2024)

 

Strategic Initiatives

Store Growth

Sprouts opened 3 new stores in Q1 and plans to open at least 35 stores in 2025. Its development pipeline is healthy, with 120 stores approved and 85+ leases signed, including plans to expand into the Midwest and Northeast.

Private Label Momentum

The Sprouts Brand now contributes 24% of total sales, up from 16%, thanks to its focus on organic, non-GMO, gluten-free, and clean-label innovation. Its agile product development model allows quick brand launches in response to consumer trends.

Loyalty Launch & Personalization

After strong test results in 35 stores, Sprouts will launch its first loyalty program nationwide in the second half of 2025. Early metrics show higher sign-ups, frequent visits, and larger baskets, driven by personalized, attribute-based offers.

 

Key Highlights

In-Sourcing & Self-Distribution

Sprouts has started self-distributing fresh meat and sea food, a key differentiator aligned with its fresh-first strategy. The move improves inventory control, in-stock availability, and product freshness. Full benefits are expected to ramp into 2026 with a planned DC expansion in Northern California.

Seamless Omnichannel Experience

From in-store merchandising (meats now at the front) to e-commerce acceleration via Instacart, DoorDash, and Uber Eats, Sprouts is investing in a frictionless omnichannel journey backed by customer data and loyalty integration.

Marketing & Digital Differentiation

Sprouts launched a new brand campaign in January focused on storytelling, healthy lifestyle messaging, and social engagement. Its e-commerce sales grew 28% in Q1, supported by growth across Instacart, DoorDash, and Uber Eats.

 

Future Outlook

Sprouts expects strong performance to continue in 2025, with Q2 comp sales growth of 6.5%–8.5%.Full-year guidance includes 12%–14% net sales growth, 35+ new store openings, and the national rollout of its loyalty program. With ongoing investments in self-distribution, personalization, and supply chain optimization, Sprouts remains well-positioned to lead in the growing health and wellness grocery segment.