.png){kind=logo}
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
📬
Sign Up for Our Amazing Newsletter!
Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Digital Maturity Leaderboard
Incisiv's 2021 Digital Maturity Benchmark assesses top grocery retailers’ digital channel experience and capabilities across four key areas (Research & Discovery, Online Ordering, Frictionless Fulfillment, 360-Degree Service).
Leaders
offer the richest maturity within and across retail segments. They lead in adoption of differentiated experiences, and are functionally mature across most assessment areas.
Challengers
offer a seamless digital maturity built on a solid foundation of capabilities. They offer some differentiated experiences, but lack the depth an coverage of leaders.
Followers
offer a basic digital maturity, addressing most table-stake capabilities. Their experiences lack depth, and are light on adoption of differentiated capabilities.
Laggards
offer a severely lacking digital maturity, missing even some basic table-stakes functionality.
Leaders
‍offer the richest maturity within and across retail segments. They lead in adoption of differentiated experiences, and are functionally mature across most assessment areas.
Challengers
offer a seamless digital maturity built on a solid foundation of capabilities. They offer some differentiated experiences, but lack the depth an coverage of leaders.
Followers
offer a basic digital maturity, addressing most table-stake capabilities. Their experiences lack depth, and are light on adoption of differentiated capabilities.
Laggards
offer a severely lacking digital maturity, missing even some basic table-stakes functionality.
.png){kind=icon}
