Private Brand Success Requires a Digital Marketing Revamp

Tim Denman
March 31, 2023

Private brands are market differentiators that allow grocers to set themselves apart from the crowd and increase margins. Savvy grocers are not only providing low-cost, quality products, but they are also tailoring their private offerings to meet the specific needs of their customers.

Grocery Doppio’s “State of Digital Grocery Marketing: Unlocking Private Brand Growth” report explores the current state of private brands in the industry and how grocers can up their digital marketing game to raise awareness and sales.

Check out the video below for a quick recap of the research, and be sure to download the report for free here.