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Private Brands
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Article
Inflation Is Slowly Eroding Brand Loyalty
As prices continue to rise, consumers are becoming less brand loyal and increasingly open to trying new products, presenting an opportunity for savvy grocers.
Tim Denman
April 10, 2023
Article
Private Brand Success Requires a Digital Marketing Revamp
Private brands are key to modern grocers’ growth strategies. Ongoing success, however, requires an overhaul of traditional digital marketing approaches.
Tim Denman
March 31, 2023
