Collection

Private Brands

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Article

The Rise of Private Brands: An Analysis of Walmart's New Strategy

Private brands are evolving from budget alternatives to unique products that offer quality and affordability and serve as a differentiator to appeal to consumers seeking premium culinary experiences.
Article

Profit or Popularity, Grocers Discounting Dilemmas in 2024

Grocers need to drive sales by strategically balancing customer retention strategies and discounting strategies. This will boost sales and not erode margins in an inflationary environment.
Article

The Rise of Private Brands and Shifting Consumer Trends

Private brands are booming in the competitive grocery landscape, driven by post-pandemic shifts in consumer preferences. Key factors include economic challenges, with 70% of consumers experimenting and 50% intending to continue favoring private labels in 2024. Pricing (85%) and promotions (48%) are significant drivers, and the emphasis on sustainability adds to the appeal. Despite their potential, only 38% of grocers are satisfied with their private brand performance.
Article

6 Challenges of Private Label in Digital Grocery

While private label offers numerous benefits for retailers in the digital grocery realm, they also come with their fair share of challenges. This article explores the challenges private label faces in digital grocery, shedding light on the key hurdles and offering insights into overcoming them.
Article

Embracing Private Labels in Digital Grocery: The Benefits Unveiled

Private labels offer higher profit margins than national brands, giving grocers increased control over pricing, production costs, and packaging. This article explores the benefits of private label in the digital grocery realm, highlighting how they provide a competitive edge to grocery retailers and enhance the shopping experience for consumers.
Article

Inflation Is Slowly Eroding Brand Loyalty

As prices continue to rise, consumers are becoming less brand loyal and increasingly open to trying new products, presenting an opportunity for savvy grocers.
Article

Private Brand Success Requires a Digital Marketing Revamp

Private brands are key to modern grocers’ growth strategies. Ongoing success, however, requires an overhaul of traditional digital marketing approaches.