Grocers need to drive sales by strategically balancing customer retention strategies and discounting strategies. This will boost sales and not erode margins in an inflationary environment.

Private brands are booming in the competitive grocery landscape, driven by post-pandemic shifts in consumer preferences. Key factors include economic challenges, with 70% of consumers experimenting and 50% intending to continue favoring private labels in 2024. Pricing (85%) and promotions (48%) are significant drivers, and the emphasis on sustainability adds to the appeal. Despite their potential, only 38% of grocers are satisfied with their private brand performance.

While private label offers numerous benefits for retailers in the digital grocery realm, they also come with their fair share of challenges. This article explores the challenges private label faces in digital grocery, shedding light on the key hurdles and offering insights into overcoming them.

Private labels offer higher profit margins than national brands, giving grocers increased control over pricing, production costs, and packaging. This article explores the benefits of private label in the digital grocery realm, highlighting how they provide a competitive edge to grocery retailers and enhance the shopping experience for consumers.

As prices continue to rise, consumers are becoming less brand loyal and increasingly open to trying new products, presenting an opportunity for savvy grocers.

Private brands are key to modern grocers’ growth strategies. Ongoing success, however, requires an overhaul of traditional digital marketing approaches.