Leading grocers are pioneers in leveraging the in-store experience in a way that tremendously improves customer engagement. This article explores how major players like Kroger, Walmart, Target, and Ahold Delhaize are cashing in on the in-store experience.
The in-store experience is definitely an advantage for brick-and-mortar retail. However, grocers face many challenges to ensure this differentiating experience is brought to their customers. This article looks at some of these challenges.
The bottom line is that consumers are looking for a seamless experience. Technology can empower grocery retailers to adapt by streamlining store operations. As creating an in-store experience becomes increasingly essential for grocers, we look at some of its key benefits.