Shopic’s CEO, Raz Golan, Unveils Innovative Smart Cart Solution: Transforming Shopping Experiences with AI Integration. Discover how Shopic’s “Shop-E” clip-on device turns carts into smart companions, elevating in-store experiences to an e-commerce level. Read more in our exclusive interview with Grocery Doppio.
For grocers, retail media is a crucial tool to connect with customers and actively elevate sales. Within the fiercely competitive arena, the realm of media monetization is thriving, evidenced by prominent grocery retailers either establishing an in-house media network or entrusting this responsibility to external retail partners. This article takes a deep dive into the tactics that key grocery sector participants embrace, shedding light on their investment directions and strategic choices.
The rise of retail media networks (RMNs) is transforming digital advertising in retail, with a projected $45 billion investment by 2023. However, challenges include integrating diverse data sources, standardizing data for precise targeting, inconsistent campaign reporting, escalating competition for ad space, and talent scarcity.
Retail media networks revolutionize brand-consumer engagement, offering precise ad placement for strategic influence. Brands gain visibility, data insights, and ROI optimization, while retailers monetize media, leverage data, and establish partnerships. This dynamic interaction reshapes consumer experiences and drives revenue growth.
While the popularity of online retail media networks soared during the pandemic, in-store media network opportunities have returned at scale as well. This article looks at how some of the key players, like Walmart, Kroger, and Ahold Delhaize, are leveraging in-store media networks.
Leveraging media networks in physical stores has been a staple for a while now. However, it is also critical to understand the challenges that come along with it. This can help better prepare the grocers before investing in in-store media networks.
Physical stores can greatly benefit from retail media networks by leveraging shopper behavior insight to command advertising dollars accordingly. This article brings you some of the key benefits of incorporating in-store media networks.