Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
Leveraging media networks in physical stores has been a staple for a while now. However, it is also critical to understand the challenges that come along with it. This can help better prepare the grocers before investing in in-store media networks.
Physical stores can greatly benefit from retail media networks by leveraging shopper behavior insight to command advertising dollars accordingly. This article brings you some of the key benefits of incorporating in-store media networks.