Grocers are prioritizing AI-driven personalization in 2025 to meet rising shopper expectations. With new investments in data and tech, the focus is shifting from planning to execution.
Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
June 19, 2025
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About Author
Susan Margret Correya
Susan Margret Correya is the Manager of Content Marketing at Incisiv. She focuses on building thoughtful brand narratives and developing content strategies across digital platforms. With experience in journalism and editorial roles at organizations like EY and The New Indian Express, she brings a grounded, editorially driven approach to content creation.