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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Posts byÂ
Susan Margret Correya
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Article
Embracing Personalization for Omnichannel Shoppers
Grocers are prioritizing AI-driven personalization in 2025 to meet rising shopper expectations. With new investments in data and tech, the focus is shifting from planning to execution.
May 14, 2025
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About Author
Susan Margret Correya
Susan Margret Correya is the Manager of Content Marketing at Incisiv. She focuses on building thoughtful brand narratives and developing content strategies across digital platforms. With experience in journalism and editorial roles at organizations like EY and The New Indian Express, she brings a grounded, editorially driven approach to content creation.
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