The Eastern United States' leading membership warehouse club operator, BJ's Wholesale Club, has announced the introduction of its retail media program, BJ's Media Edgeâ„¢.
While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.
Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.