Posts Tagged 

Media Monetization

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Article

BJ’s Wholesale Club Announces its Retail Media Program

The Eastern United States' leading membership warehouse club operator, BJ's Wholesale Club, has announced the introduction of its retail media program, BJ's Media Edge™.
Article

Is Media Monetization the Key to Replacing Lost Margin?

While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.
Research Report

State of Digital Grocery: The Media Monetization Opportunity

Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
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