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Posts TaggedÂ
Media Monetization
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Article
BJ’s Wholesale Club Announces its Retail Media Program
The Eastern United States' leading membership warehouse club operator, BJ's Wholesale Club, has announced the introduction of its retail media program, BJ's Media Edgeâ„¢.
Ria Bhatia
December 1, 2022
Article
Is Media Monetization the Key to Replacing Lost Margin?
While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.
Tim Denman
October 13, 2022
Research Report
State of Digital Grocery: The Media Monetization Opportunity
Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Incisiv Research
September 20, 2022
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