Shopic’s CEO, Raz Golan, Unveils Innovative Smart Cart Solution: Transforming Shopping Experiences with AI Integration. Discover how Shopic’s “Shop-E” clip-on device turns carts into smart companions, elevating in-store experiences to an e-commerce level. Read more in our exclusive interview with Grocery Doppio.
The retail media industry is surging, offering grocers a substantial boost in media monetization. Investing in this sector is now a strategic necessity for staying competitive. The featured companies are instrumental in assisting grocers, enhancing their ROI through retail media.
The rise of retail media networks (RMNs) is transforming digital advertising in retail, with a projected $45 billion investment by 2023. However, challenges include integrating diverse data sources, standardizing data for precise targeting, inconsistent campaign reporting, escalating competition for ad space, and talent scarcity.
Retail media networks revolutionize brand-consumer engagement, offering precise ad placement for strategic influence. Brands gain visibility, data insights, and ROI optimization, while retailers monetize media, leverage data, and establish partnerships. This dynamic interaction reshapes consumer experiences and drives revenue growth.
Retail media networks connect channels, helping brands showcase products and engage customers using data-driven strategies. They enhance brand visibility and require seamless integration and cross-functional collaboration for success.