Collection

Retail Media Program

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Executive Perspective

Shopic's AI-Embedded Smart Cart Solution: Enhancing the In-Store Customer Experience

Shopic’s CEO, Raz Golan, Unveils Innovative Smart Cart Solution: Transforming Shopping Experiences with AI Integration. Discover how Shopic’s “Shop-E” clip-on device turns carts into smart companions, elevating in-store experiences to an e-commerce level. Read more in our exclusive interview with Grocery Doppio.
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Article

Five Disruptors Shaping the Future of Retail Media

The retail media industry is surging, offering grocers a substantial boost in media monetization. Investing in this sector is now a strategic necessity for staying competitive. The featured companies are instrumental in assisting grocers, enhancing their ROI through retail media.
Article

Amazon's Strong Growth and Strategic Investments in Q2 FY 2023

Amazon Q2 results for 2023 are progressive and highlight the company's firm commitment to cost efficiency and revenue expansion in this ever-changing dynamic omnichannel marketplace.
Article

Navigating Challenges in Retail Media Networks

The rise of retail media networks (RMNs) is transforming digital advertising in retail, with a projected $45 billion investment by 2023. However, challenges include integrating diverse data sources, standardizing data for precise targeting, inconsistent campaign reporting, escalating competition for ad space, and talent scarcity.
Article

6 Advantages of Retail Media Networks: Unveiling New Opportunities for Brands and Retailers

Retail media networks revolutionize brand-consumer engagement, offering precise ad placement for strategic influence. Brands gain visibility, data insights, and ROI optimization, while retailers monetize media, leverage data, and establish partnerships. This dynamic interaction reshapes consumer experiences and drives revenue growth.
Article

Retail Media Networks: Enhancing Brand Visibility and Customer Engagement in the Digital Age

Retail media networks connect channels, helping brands showcase products and engage customers using data-driven strategies. They enhance brand visibility and require seamless integration and cross-functional collaboration for success.
Article

BJ’s Wholesale Club Announces its Retail Media Program

The Eastern United States' leading membership warehouse club operator, BJ's Wholesale Club, has announced the introduction of its retail media program, BJ's Media Edge™.