Collection

Shopper Experience

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Article

Embracing Personalization for Omnichannel Shoppers

81% of grocers believe remaining competitive in 2024 is paramount, and personalization is a pivot to attract omnichannel shoppers. As grocers embrace personalization in 2024, 83% of shoppers emphasize savings, and 93% prefer tailored offers and promotions.
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Embracing Private Labels in Digital Grocery: The Benefits Unveiled

Private labels offer higher profit margins than national brands, giving grocers increased control over pricing, production costs, and packaging. This article explores the benefits of private label in the digital grocery realm, highlighting how they provide a competitive edge to grocery retailers and enhance the shopping experience for consumers.
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Grocer's Smart Cart: Elevating the Customer Experience and Driving Efficiency

The rise of omnichannel experiences is transforming how grocery shoppers perceive in-store experiences. With retailers embracing technology and the demand for mixed formats that provide instant gratification, the integration of smart carts has gained significant traction. These versatile smart carts allow shoppers to conveniently select items in-store, enjoy frictionless checkouts, and even contribute to optimizing staff resources. Despite the potential benefits, grocers have reservations. This article delves into a comprehensive exploration of the obstacles grocers face and offers practical solutions to address these concerns head-on.
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Private Brand Performance Leaves Grocers Unsatisfied

In Grocery Doppio’s latest research, 62% of grocers report dissatisfaction with their private brand performance. Find out why and the digital marketing capabilities that can help improve performance.
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Kroger’s Curation Efforts Help It Stand Out in the Crowd

The grocer connects with shoppers through curated shopping lists tailored around special events. Find out how Kroger creates memorable experiences for consumers through the innovative presentation of its assortment.
Article

Industry Thought Leaders Opine on Grocery 2023

Grocery Doppio spoke to a select group of grocery insiders and asked them what 2023 has in store for the evolving industry. Read their expert predictions for the coming year.
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10 Can’t-Miss Events at GroceryShop 2022

With more than 70 presentations, 200 speakers, and 250 vendor booths, planning your trip to GroceryShop 2022 can be a daunting affair. But fear not, Grocery Doppio has scoured the agenda for these 10 can’t-miss events.
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6 Largest Companies that are Changing the Game with Micro-Fulfillment Centers

Micro-Fulfillment Centers can take advantage of automation to bring down both picking time and fulfillment costs. Here, we bring you six of the largest companies that are emerging as game-changers in this space.
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Top 7 Trends Shaping the Future of Online Grocery Industry in 2022

With grocers working hard to keep up with the challenges, here are some of the top 7 trends that will shape the future of the grocery industry in 2022.
Article

Leveraging Micro-Fulfillment Centers to Empower Grocery Retailers

There is a shift in the way grocery retailers are operating their businesses nowadays. One of the latest trends includes rapid grocery delivery, which the grocery companies are trying to fulfill by opening micro-fulfillment centers.